How to Make Podcasting Actually Work with Rachel Downey, Share Your Genius
Description
“In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey, founder and CEO of Share Your Genius
In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really takes to build a high-impact podcast or content feed in today’s B2B world.
Rachel breaks down the difference between launching a “show” and building a “feed,” why downloads don’t tell the whole story, and how marketers should be thinking about ROI in human-first content strategies. She also shares how companies can start small, get scrappy, and make smarter content investments—without sacrificing authenticity.
In this episode, you’ll learn:
- Why a podcast might not be the best place to start—and what to do instead
- How to differentiate between metrics of performance and metrics of success
- What “people-first” content actually looks like and how to scale it effectively
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/
Explore Share Your Genius: https://www.shareyourgenius.com
Timestamps:
(00:00 ) Intro
(01:26 ) The evolution of podcasting
(02:24 ) Personal journey in podcasting
(04:38 ) Show vs. feed
(06:29 ) Measuring success in podcasting
(14:08 ) Building a business case for podcasts
(17:21 ) The role of AI in content creation
(21:42 ) Why LinkedIn works better without a plan
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