I get asked a lot by people about today’s topic on how to manage a positioning change within an organization. It applies to big and small companies and even those going through acquisitions. 

In today’s episode, I cover:

• The times when your positioning might change


• How to figure out the frequency of assessing your positioning 


• The complexities of changing your positioning after an acquisition


• How to test your new sales pitch after you change your positioning 


• And more

I also want to mention my new book, Sales Pitch, is out! 

If you’d like to learn more or order a copy, you can go to https://www.aprildunford.com/books 

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If You Want To Skip Ahead:

(00:00 ) I launched my book and today’s topic

(01:25 ) What happens when your positioning changes and specific examples

(07:40 ) The unplanned reasons for why your positioning might change and how to check it

(12:02 ) If you need to change your positioning, what you should do

(15:10 ) How to be careful testing your new sales pitch

(17:19 ) Why acquisitions require more work

(24:51 ) The funniest thing I learned from going through 6 acquisitions 

(26:45 ) A few updates from me

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Where To Find April Dunford:

Podcast Website: https://www.positioning.show/ 

Personal Website: https://www.aprildunford.com/ 

LinkedIn: https://www.linkedin.com/in/aprildunford/ 

Instagram: https://www.instagram.com/aprildunford/ 

Twitter: https://twitter.com/aprildunford

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Production and marketing by https://penname.co/