Social media has been part of our daily lives for nearly a decade. At first, many lawyers were skeptical, believing that social media offered little value to their practices, but over the years, we can all admit that it has become a part of everyday culture. Many attorneys have delegated social media management to a “Digital Native,” trusting their brand image and voice to individuals who might be unqualified and hurt their public image.

In this legal podcast, Debbie Williams, the Chief Content Officer and Co-founder of a content marketing agency, and host Patrick Carlson, JD, LLM, discuss best practices and common mistakes when marketing on social media, who you should trust to control the channels, and a few tips to improve your professional social media presence.