How to Navigate The Fragmented Programmatic Advertising Ecosystem
Update: 2024-11-19
Description
The programmatic advertising ecosystem is fragmented and continually evolving which can present challenges for marketers looking to achieve the optimal media mix. In this episode of Life in Programmatic DOOH Amanda Robertson, Programmatic Account Director, Numodo, and Dan Ward, Programmatic Account Director, Numodo talk to Dave Mullan, Account Director – Programmatic, JCDecaux UK about their experiences running programmatic DOOH campaigns in an omnichannel context.
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The programmatic advertising landscape is rapidly evolving, creating both opportunities and challenges for marketers aiming to optimize their media mix. With the growing complexity of omnichannel strategies, advertisers can now reach consumers through various touchpoints, including display, video, audio, and native ads across devices like desktop, mobile, and TV https://astrad.io/analyzing-the-impact-of-subscription-marketing-on-consumer-behavior/. To navigate this fragmented ecosystem, industry experts like Amanda Robertson and Dan Ward from Numodo discuss their experiences in running programmatic DOOH campaigns in a dynamic environment. Meanwhile, platforms like ASTRAD provide advanced targeting capabilities, detailed post-click event tracking, and multi-dimensional reporting tools to help advertisers visualize the entire consumer journey—from the initial impression to conversion.