DiscoverOn the RoxHow to Pitch Data Stories to the FT
How to Pitch Data Stories to the FT

How to Pitch Data Stories to the FT

Update: 2025-07-30
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Ever heard of ‘scrolly-telling’?

In this episode, Sam Joiner takes us behind the scenes of visual and data stories at The FT, gives advice for building relationships with writers on your beat, and describes his perfect pitch email (pro tip: keep it chatty). 


@lessybella // @samjoiner

For more from us, follow @RoxhillMedia across socials.

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How to Pitch Data Stories to the FT

How to Pitch Data Stories to the FT

Roxhill Media