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How to Predict Packaging that Sells

How to Predict Packaging that Sells

Update: 2025-10-25
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Description

Matt Salem talks about his book, co-authored with Alex Hunt, unPACKED: Predict Packaging That Sells, and the behavioral science of decision-making. Matt is SVP at Behaviorally, a market-research and data intelligence firm that helps organizations understand what drives consumer choice.

Host, Kevin Craine

Do you want to be a guest? https://Everyday-MBA.com/guest

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How to Predict Packaging that Sells

How to Predict Packaging that Sells

Kevin Craine