Cash flow should never hinge on a silent algorithm. We sit down with Lissa Fryxell from Easy Pay Direct to unpack the decision most founders make by default—aggregator versus dedicated merchant accounts—and why that single choice can determine whether your payouts keep flowing during spikes, launches, and headline shocks. Lissa shares the jaw-dropping story of a small business owner who ran one legitimate high-ticket transaction and lost access to $93,000 for more than a year, then breaks down how to prevent that scenario with smarter underwriting and proactive risk design.

We get practical about building a checkout that actually grows revenue. From one-click upsells and cross-sells to subscriptions and wallets, Lissa explains how to increase conversion and average order value without adding friction. She also weighs the tradeoffs of Buy Now, Pay Later and shows where it lifts sales versus where it can siphon off valuable upsell moments. If you run on Shopify, you’ll hear the real limits of aggregator-based payments during product launches and seasonal surges—and the alternative integrations that preserve control, support high-risk categories, and keep you as the merchant of record.

Chargebacks, holds, and mystery fees don’t have to be a cost of doing business. Learn the simple fixes that reduce disputes—clear statement descriptors, accessible support, and visible refund policies—plus how to use alerts and response windows to win more cases. We even share a quick way to calculate your true effective rate and decide when it’s time to negotiate or switch. If e-commerce growth is your aim, treat payments as a revenue system, not just a cost center.

Enjoyed the conversation? Follow the show, share this episode with a founder who needs a payments tune-up, and leave a quick review to help more builders find us.

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon

Support the show