DiscoverBeyond the Studio with Brent PierceHow to Price Your Photography Studio (Without Underselling Yourself)
How to Price Your Photography Studio (Without Underselling Yourself)

How to Price Your Photography Studio (Without Underselling Yourself)

Update: 2025-10-08
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Description

In this episode, Brent Pierce — owner of a 2,800-square-foot photography, video, and podcast studio in the Austin, Texas area — breaks down what it really takes to price your studio rental services.
Learn how location, competition, and studio size all play a major role in your pricing strategy. Brent shares his real-world experience starting at $95/hour and how he adjusted over time to reflect market demand, overhead costs, and client feedback.

You’ll also hear practical advice on:

  • How to research studio rental pricing in your market

  • Why you should avoid being the “cheapest in town”

  • Factoring in utilities, cleaning, and other overhead

  • Creating membership or package pricing for loyal clients

  • Building a community through consistent renters

Whether you’re running a photography studio, content studio, or podcast space, this episode gives you actionable insight to price your studio confidently — and profitably.

Keywords: studio pricing, studio rental, photography studio, content studio, video studio, podcast studio, rental rates, pricing strategy, Austin, creative business, studio membership, pricing tips.

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How to Price Your Photography Studio (Without Underselling Yourself)

How to Price Your Photography Studio (Without Underselling Yourself)

Brent Pierce