How to Speak ABM: Episode 3 – Account Anthropology
Update: 2020-10-16
Description
In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.
Guests:
- Daniel Englebretson - Co-founder and Head of Client Services at Khronos
- Neha Shah - Director, Product Marketing at Salesforce Pardot
Resources:
- A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1
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