Two-thirds of consumers can't differentiate between real sustainable products or services and fake green claims!

Marketing expert Ninoksha reveals why 99% of UAE consumers want to shop sustainably but only 13% actually do.

Learn about the three types of greenwashing (omissions, distortions, and denial), understand why recycled plastic claims can mislead shoppers, and discover how fashion brands utilize conscious collections while producing fast fashion behind the scenes.

She exposes the action-intention gap that marketers exploit and shares insider knowledge from the advertising world.

Watch the full episode to learn practical tips for spotting greenwashing tactics, supporting authentic sustainable brands, and making conscious shopping decisions without getting overwhelmed. Get the tools you need to close your own action-intention gap!

Connect with Ninoksha on Instagram -

https://www.instagram.com/stories/ninoxksha/

Sustainable living makes life healthy, wealthy, and happy! Live in sync with nature :)

➡️ Subscribe to my newsletter - "The Eco Experiment," for tips on sustainable living. I'll help you navigate misleading marketing and identify genuinely sustainable brands for informed purchasing decisions. https://www.theecoloop.com/the-eco-experiment-newsletter

Let's connect on my other social media channels, too :)

https://www.instagram.com/theecoloop

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https://www.linkedin.com/in/pallavisanthapuram/

https://medium.com/@pallavi.ecoloop

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Visit the website https://www.theecoloop.com/

Find links to Spotify and Apple Podcasts for The Eco Sheroes Podcast on this link

https://www.theecoloop.com/theecosheroespodcast

-------------Chapters

00:00 - Episode Snippets

01:43 - Introduction

03:20 - What Is Ninoksha’s Journey In Sustainability And What Led Her To Focus On Ethical Marketing?

06:45 - What Is Greenwashing And How Has Ninoksha’s Perspective On It Evolved Over The Years?

09:50 - What Are 3 Common Tactics Used In Greenwashing That Consumers Should Know?

17:34 - How Can Consumers Verify Claims About Recycled Plastic—Are There Certifications To Trust?

24:22 - What Challenges Do Small Sustainable Businesses Face Against Big Brands?

32:58 - Can Consumers Trust Big Brands That Now Offer Sustainable Alternatives Despite Their Polluting Past?

38:10 - What Are 3 Simple Sustainable Actions People Can Take To Support The Planet?

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Disclaimer: This video is for informational purposes only and is not intended to alter anyone’s personal views. All the information provided in this video is accurate to the best of our knowledge, but there may be omissions, errors, or mistakes. The video should not be seen as medical, legal, or any other type of advice. THE ECO LOOP and the guest are not responsible for the accuracy, completeness, suitability, or validity of any information in this video. The suggestions or opinions appearing in the video are just the host's and the guest’s views. THE ECO LOOP does not assume any responsibility or liability for them.

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