Mike Schuster - FiddleSmart Marketing









On the Getting Efficient Answers: "You might have people on the phone. It might be you, depending on your business, talking to owners, but you get the same kind of questions all the time when you're talking to people. So answer those on your website."





Marketing and innovation are the two keys to success in business, or so the saying goes.  But how is a business owner supposed to market their business when they are not a marketing business, they are a business that does something else?  To get over this hurdle, a business can hire a marketing company.

Mike Schuster, the founder of FiddleSmart Marketing joins us to chat about his business journey and adds some tips to successfully market your business. We delve into the importance of building business relationships and using marketing to scale them effectively. We discuss why the ultimate goal of a business shouldn't just be making money, but also serving a greater purpose and making a meaningful impact. Small business owners and entrepreneurs face unique challenges, and Mike shares his expertise on sustainable marketing strategies, ethical practices, and connecting with customers on an emotional level.

Listen as we explore how to create enticing and user-friendly websites, the significance of transparency in pricing, and the pitfalls of chasing multiple marketing strategies simultaneously. Plus, Mike will reveal his journey from attending industry conferences to helping struggling businesses and ultimately starting his own marketing consultancy. Whether you're an entrepreneur looking to boost your marketing game or simply interested in genuine business insights, this episode is packed with valuable takeaways.







Enjoy!













Visit Mike at: https://fiddlesmartmarketing.com/











Podcast Overview:



00:00 Transitioned from corporate to entrepreneurial journey.

05:56 Attended conference, offered marketing analysis, confident in abilities.

07:15 Understanding industry dynamics and financial impacts.

12:05 Ensure consistent experience in-store and online.

13:02 Employees respond to hypothetical billboard question interestingly.

16:41 Balancing choices to avoid decision paralysis.

20:49 Forgetting names and occupations at social events.

25:01 Navigating marketing budgets for maximum impact and reach.

26:55 Pushback from ego-driven entrepreneurs on marketing ideas.

32:08 Daily crew email template measures customer assistance.

34:53 Motivation and pay raise didn't work.

37:44 Entice with samples, let the crowd come.

40:35 Observing food truck lines at Korn Fest.

43:13 Understanding interconnectedness of ideas and portability.

47:12 Provide detailed answers, pricing, and value.

49:19 Transparency in pricing prevents high-pressure sales.



Podcast Transcription:



Mike Schuster [00:00:00 ]:

The reason I like small businesses and entrepreneurs is there's such a bigger mindset and a a passion and a purpose behind why they're doing what they're doing.



James Kademan [00:00:13 ]:

You have found Authentic Business Adventures, the business program that brings you to the struggle stories and strength and successes of business owners across the land. We are locally underwritten by the Bank of Saint Prairie. Downloadable audio episodes can be found on the podcast link found at draw in customers.com. And today, we're welcoming slash preparing to learn from Mike Shuster, the owner of Fiddle Smart Marketing, which means that we're talking about marketing. So Mike, how is it going today?



Mike Schuster [00:00:39 ]:

Yeah.