Ryan Tierney, Founder & CEO of Lo Siento, joins MONEY TALKS with Jesse to chat about launching a tequila brand, competing with A-List celebrities, getting into major retailers, and the best marketing strategies. Stay tuned after the episode to watch Ryan & Jesse sample the tequila at a local vendor and discuss pricing the product.

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[00:00:40 ] Starting a tequila company.

[00:04:04 ] The numbers behind Lo Siento.

[00:06:02 ] The business model of Lo Siento.

[00:07:18 ] Getting into grocery stores & big chains

[00:10:44 ] Competing with A-List celebrities.

[00:13:35 ] Top marketing hacks.

[00:16:13 ] Using YouTube to build brand personality

[00:17:49 ] Moving into a 5 million dollar house. 

[00:20:05 ] Creating the “Vodka Sucks” billboard. 

[00:22:04 ] The best ways to grow on Instagram.

[00:26:30 ] Raising money for a tequila brand.

[00:28:53 ] Investors in Lo Siento.

[00:31:40 ] The end goal for Lo Siento.

[00:32:46 ] The biggest business lessons learned.

[00:34:13 ] The difficulties of the food & beverage industry

[00:36:00 ] The acquisition of Paradise.

[00:39:32 ] Thoughts on personal finances.

[00:41:10 ] Founder aspirations.

[00:42:25 ] Bonus footage.

MONEY TALKS with Jesse | The Coolest Ways To Get Rich

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