How to Succeed in Marketing in 2022
Description
Effective marketing is key for the success of any business. But creating a successful marketing strategy is harder than it looks, and it's one area that many businesses get wrong.
In this episode, Mike speaks with Sally Green of YMS, Mike Duerden of Urban Element, and Josh Cox of Prystine Web Solutions.
- How can businesses best consider their marketing strategy?
- How do businesses decide on their marketing channels?
- How do you create trust with clients?
- How much money should businesses spend on marketing?
Listen to the podcast to hear expert answers to those questions.
Guests:
Sally Green:
Sally has been working in marketing for over 35 years. She has been an International Marketing Director for a market leading publisher and has been running her own marketing consultancy company for the past 15 years.
LinkedIn: @sallydgreen
YMS: yms.agency
Mike Duerden:
Mike is the Senior Digital Sales Executive at Urban Element and is dedicated to providing excellent customer experiences with over 10 years experience.
LinkedIn: @mikeduerden
Urban Element: urbanelement.com
John Cox:
Josh founded Prystine Web Solutions back in 2016 and is the director and web developer. Since starting the company, Josh has been working with a range of clients to offer bespoke websites as well as hosting and site maintenance.
LinkedIn: @josh-luke-frederick-cox
Prystine Web Solutions: prystine.co.uk
About the Oxford Business Podcast:
The Oxford Business Podcast is a podcast by OBCN, the Oxford Business Community Network, and hosted by Mike Foster, the Entreprneurs Mentor, and Ben Thompson from Thompson & Terry Recruitment.
Mike Foster: @mikefosteroxford
The Entrepreneurs Mentor: entrepreneursmentor.co.uk
Ben Thompson: @ben-thompson
Thompson & Terry Recruitement: thompsonandterry.co.uk
The Oxford Business Community Network has been established to provide a trusted, peer to peer, group networking opportunity for businesses based in Oxfordshire, where 'people buy people'.
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