DiscoverFundraising is DeadHow to Talk to Donors Without Asking for Money
How to Talk to Donors Without Asking for Money

How to Talk to Donors Without Asking for Money

Update: 2025-05-15
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Description

In this episode of Fundraising is Dead, Ryan Dobson answers one of the most common questions he hears from nonprofit leaders: "If I'm not making an ask… what do I say?"

From voicemails to phone calls, note-taking to data collection—Ryan walks through exactly how to build long-term donor relationships without pressure or awkwardness. You'll learn the exact questions to ask, how to leave a message that gets results, and why taking notes is your most underused fundraising tool.

Plus, Ryan shares how billionaire friendships and advice from Jerry Seinfeld shaped his strategy for talking to high-capacity donors (without damaging the relationship).

In This Episode:

  • Why your first 2-3 donor calls should always go to voicemail

  • How to leave powerful messages that build trust (not fear)

  • What "number questions" are—and why Jerry Seinfeld uses them

  • How to prep before a call to make it personal and effective

  • The donor development power of a good notebook and a quiet pen

 


 

🔗 Want to stop chasing donors and start building lasting relationships?
Visit FundraisingIsDead.com to download our free Donor Retention Guide and learn how Dobson Philanthropic can help your organization grow.

 

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How to Talk to Donors Without Asking for Money

How to Talk to Donors Without Asking for Money