How to Target Your Marketing Efforts | Zonal Marketing | Episode 4
Update: 2021-12-17
Description
Zonal Marketing is a new marketing mix model that takes the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.
In this video, I discuss how far to cast your net; from mass marketing to hyper-personalisation. It's a bit like when a football manager chooses how wide to play his wingers or how many players to have down the spine of his team. Warning: if you don’t know your Arsenal from your elbow, this might not be for you.
A bit lost? Catch-up with previous episodes of Zonal Marketing by going through podcasts chronologically.
Want to work with me? Find out how to do so at x-cmo.com
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