How to create a marketing mix
Update: 2022-02-11
Description
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.
In this essay I use an example client to show how you can take all the elements we’ve discussed in previous essays and bring them together in an effective, balanced Zonal Marketing formation. Warning: if you don’t know your Arsenal from your elbow, this might not be for you.
A bit lost? Catch up with previous episodes of Zonal Marketing by going through these podcasts chronologically.
Want to work with me? Find out how to do so at x-cmo.com
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