How to Test Meta Ads and Scale with Confidence
Description
Join the Meta MBA June Cohort Waitlist at https://disrupterschool.perspectivefunnel.com/
Chapters:
00:00 Introduction and Overview
00:25 Debunking Get Rich Quick Schemes
00:55 Understanding Ad Account Success
02:01 The Fallacy of Creative Volume
07:59 The Importance of Gross Profit Per Transaction (GPT)
09:59 The Problem with ROAS
14:36 Optimizing Ad Spend for Better Results
23:34 The Pitfalls of Creative Testing
31:47 Operator Error and Low Integrity Data
32:31 Understanding GPT and Ad Spend
33:50 Creative Testing Misconceptions
34:29 The Role of Ads in Your Marketing Funnel
35:22 Solving Problems with Creative Testing
35:35 The Pitfalls of Traffic Campaigns
36:41 Simplifying Your Ad Account
44:21 The Scientific Method in Advertising
54:24 Meta MBA and Disruptor Academy
57:37 Conclusion and Final Thoughts
United States
