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How to Think About Book Marketing

How to Think About Book Marketing

Update: 2021-03-30
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The #1 question we get, both from current and prospective authors, is this:


“How should I approach book marketing once it’s published?”


In this episode, we will cover the basics of how we teach our authors to market their business books.


When you’re marketing a business book, the most important thing you can do is frame your thinking around three core tenets:


1. Your book is a marketing tool—not the thing you market

2. Book marketing is a long term process—not a single event

3. No one cares about your book—they only care what your book gets them


Click here to read Scribe's Ultimate Guide to Book Marketing.

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How to Think About Book Marketing

How to Think About Book Marketing

Tucker Max and Charlie Hoehn