Are you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine?

In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifically for lead generation.

Tune in to discover:

• The 2 main types of websites used by consultants and professional services firms
• When a more passive website is appropriate vs when you need an active inbound marketing site
• How to transform your website into a lead generation machine
• Vital elements your site needs for effective lead gen
• The power of content and SEO to attract and convert ideal prospective clients
• Why niche positioning is crucial for compelling content that converts

If your consulting website isn’t delivering leads, this episode will give you a step-by-step blueprint for evolving it into an effective inbound marketing machine.

Key Insights:

• Most consultants rely on referrals, so passive websites that build trust/credibility are common
• Active sites with inbound marketing tactics are better for attracting and converting cold leads
• Key elements: conversion actions (contact forms, opt-ins), niche positioning, regular publishing of high-value content
• SEO and content marketing generate traffic and leads on autopilot
• Tighter niche positioning enables creation of compelling content that converts cold visitors

Strategies:

• Use opt-in incentives like checklists/guides to collect emails
• Set up email autoresponder sequences to build trust/relationships
• Focus on creating niche-specific, high-value content regularly
• Prioritize SEO optimization and promotion of content

👉👉 Download your free website audit checklist here 👈👈

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

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Expert Authority Builder Series: 

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

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