Let’s be honest—finding new leads can be tough. But what if some of your best prospects were already in your system? Every dealership has a treasure trove of potential trade-ins hiding in plain sight. You just need the right tool to unlock them. That’s exactly where TradeFinder comes in.

Why Your Best Leads Are Already Your Customers

If you’ve ever had a customer drop by for an oil change and leave in a new vehicle, you already know the power of timing. Many customers are closer to trading than they realize—they just need a little nudge in the right direction.

I remember chatting with a service advisor who told me about a customer coming in for their regular maintenance appointment. While waiting, the advisor pulled up their vehicle info through TradeFinder and saw they were in a strong equity position. A quick conversation later, that customer was in talks with a sales rep. Within the hour, a trade-in was in progress. That’s how seamless it can be when you connect the dots.

What is TradeFinder?

TradeFinder is VenueVision’s powerful equity mining tool that helps dealerships turn service lane visits into sales opportunities. It scans your DMS for customers with positive equity in their vehicles and flags those who are in a strong position to trade up. No cold calling. No guesswork. Just data-driven opportunities presented right when they matter most.

Learn more about Automotive Equity Mining with TradeFinder.

How It Works: Smart, Simple, Seamless

Step 1: Mine the Data

TradeFinder digs into your DMS and surfaces customers who have equity in their current vehicle, are near the end of their lease or finance term, or have historically shown signs of repeat buying behavior.

Step 2: Deliver Timely Offers

Once identified, these customers can automatically receive personalized upgrade offers through email or text—right before they arrive for service or even while they’re waiting in the lounge.

Step 3: Close the Loop

When the customer is interested, your sales team is notified. And just like that, what began as a service visit turns into a potential sale.

Why It Works So Well

It’s not about being pushy. It’s about being relevant. Customers appreciate timely, personalized suggestions—especially when it’s clear you’re offering them a win-win. With TradeFinder, you're not interrupting their day; you're presenting an opportunity they might not have considered otherwise.

Here’s why dealers love it:

• It’s automatic. No more spreadsheets or manual VIN checks.

• It integrates seamlessly into your current process.

• It helps sales and service teams work together toward a common goal.

• It boosts retention while increasing sales revenue.

• It directly supports better dealership customer service by proactively offering real value.

Real Impact on Dealership Performance

Dealerships using TradeFinder are seeing more sales from existing service traffic, higher customer satisfaction, and better overall efficiency. It turns out when you meet customers where they are, and offer real value, they respond.

In today’s competitive landscape, Automotive Equity Mining is no longer a “nice to have”—it’s a must-have. And TradeFinder makes it easy.

The VenueVision Advantage

Unlike other tools on the market, TradeFinder is just one part of VenueVision’s fully integrated platform. From automated texting and shuttle tracking to digital signage and loyalty programs, we offer an all-in-one solution designed to improve every touchpoint of your dealership’s customer experience.

VenueVision is the only all-in-one automotive customer experience solution that includes digital signage as part of its offering. Unlike XTime and other competitors, which lack a digital signage solution, VenueVision provides a fully integrated platform for dealerships to enhance customer communication and engagement