Tired of shooting self-serving videos that get zero engagement? Mike and filmmaker Jake Isham reveal the two pillars of storytelling marketing you must master to build true authority. Learn the Hook-Body-Resolution framework to turn your struggles into compelling content and understand why tracking content conversion (not views) is the only metric that builds wealth. If you want to stop being invisible and attract clients who already trust you, this episode is mandatory listening. Timestamps 0:42 – 2:32 — Guest Introduction: Jake Isham 2:33 – 3:38 — The Reality After Film School 3:38 – 5:11 — What Storytelling Actually Means 5:12 – 5:45 — Hidden Stories You Don’t Realize You Have 5:45 – 9:59 — Storytelling that Builds Authority 9:59 – 12:08 — Picking Your Core Stories 12:08 – 12:36 — Viral Example: The Dog & The Backyard Grate 12:37 – 18:10 — Advice vs. Stories & Why Stories Win 18:11 – 19:39 — Why Views Don’t Matter 19:40 – 22:08 — What Metrics Actually Matter 22:08 – 23:40 — Vulnerability and Storytelling as Connection 23:40 – 25:01 — Turning Pain Points Into Stories 25:02 – 27:56 — Why You Should Give Away Your Secret Sauce 27:56 – 28:53 — Everyone Sucks at First 28:54 – 29:13 — Getting Over Embarrassment 29:14 – 29:32 — Your Obligation to Be Seen Get in Touch with Jake https://twitter.com/jakeisham https://www.linkedin.com/in/jakeisham https://www.instagram.com/jakecapturedthis https://www.jakeisham.com

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