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How to Turn Your Speaking Engagements Into Clients: Strategic Sales Seeds That Convert Without Being Salesy

How to Turn Your Speaking Engagements Into Clients: Strategic Sales Seeds That Convert Without Being Salesy

Update: 2025-12-10
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Giving a powerful, high-value presentation is an incredible accomplishment—but what happens when the applause fades and no one follows up with you? No new leads. No consult calls. Just... crickets.


If that’s ever been your experience, you’re definitely not alone.


In this episode, I share how to bridge the gap between giving great content and creating real business results from your speaking. The key? Aligning your talk with your offer and planting strategic "sales seeds" that guide your audience to the next step—without ever sounding salesy.


You’ll learn:


- What “planting sales seeds” really means—and why it works so well  

- Simple, conversational ways to incorporate client stories and services into your presentation  

- Real examples of how this has led to immediate interest from ideal clients  

- The mindset shift that will help you serve your audience and grow your business  

- The must-have call to action every talk should include  


If you want your presentations to inspire *and* convert, this episode will show you how.


Visit https://www.speakingyourbrand.com to learn more about how we can help you create a talk that connects, compels, and converts.


Be sure to follow the podcast on Apple Podcasts or Spotify so you don’t miss upcoming episodes packed with strategies and inspiration just for you. For interviews and longer episodes, check out the Speaking Your Brand podcast.


The script was generated by AI based on past Speaking Your Brand podcast episodes, proprietary frameworks, and years of experience coaching clients on public speaking and thought leadership. Powered by a custom Retrieval-Augmented Generation (RAG) system, the script pulls from a rich library of our expert insights and methodologies. The final episode is voiced using host Carol Cox’s AI voice clone from Eleven Labs, so you’re getting her guidance - in her own voice - delivered in a quick and accessible format. It’s a unique blend of innovation and authenticity designed to help you speak with confidence and clarity.


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How to Turn Your Speaking Engagements Into Clients: Strategic Sales Seeds That Convert Without Being Salesy

How to Turn Your Speaking Engagements Into Clients: Strategic Sales Seeds That Convert Without Being Salesy

Carol Cox