How to Use Testimonials to Grow Your Business (Legally)

How to Use Testimonials to Grow Your Business (Legally)

Update: 2025-03-19
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Ever feel like you’re shouting into the void about your business? What if your clients could do the selling for you? In this episode, I break down how to collect, showcase, and leverage testimonials to build instant credibility and scale your business—without spending a dime on ads.

The Core Four of Marketing: Why testimonials are the missing piece

Google My Business, Yelp, and Nextdoor – Where should you focus?

How to creatively ask for testimonials (and actually get them!)

Video testimonials: The game-changer that builds instant trust

Where to showcase your reviews for maximum impact

If you’ve been sleeping on testimonials, this episode will change your marketing game.

🎯 Key Takeaways:

1️⃣ Social proof builds instant trust. You can say you’re great all day long, but it means more when your clients say it for you.

2️⃣ Google My Business is a must-have. It’s the first thing people see when they search for your business—so start collecting those 5-star reviews!

3️⃣ Yelp vs. Nextdoor: Know where your audience is. Yelp is great for restaurants & service-based businesses, while Nextdoor works well for local referrals & networking.

4️⃣ Creative ways to get more testimonials:

✔ Offer a freebie in exchange for a review after a workshop

✔ Use one-off coaching calls to generate quick success stories

✔ Run testimonial interviews on Zoom and turn them into content

5️⃣ Showcase testimonials everywhere: Your website, social media, email signature, and even in your sales calls when handling objections.

📌 Resources & Links Mentioned:

🎥 Video Testimonial SOP (Free Template!) – [HERE]

📩 Need help setting up your Google My Business? Email me at [Ranger@WithinRangeCoaching.com]

💡 Listener Challenge:

🔥 Pick ONE strategy from this episode and implement it this week. Whether it’s setting up Google My Business, asking for a testimonial, or showcasing reviews—just take action!

🎙️ Leave a Review & Get a Shoutout!

Enjoying the show? Leave a review on Apple Podcasts or Spotify and I’ll feature you in an upcoming episode!

💬 DM me on Instagram (@WithinRange_Coaching) with your biggest takeaway!

🚀 Never settle. Never quit. Never Peak. See you in the next one!

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How to Use Testimonials to Grow Your Business (Legally)

How to Use Testimonials to Grow Your Business (Legally)