How to Write Clear Messages That Win, with Business Author, Ben Guttmann
Description
Why are some business messages effective — while others fall flat?
This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.
Meet Ben Guttmann. He is a marketing executive, a Baruch College professor, and the author of his book, Simply Put: Why Clear Messages Win and How to Design Them. Ben has worked with some of the biggest brands like the NFL, I Love NY, and TLC to name a few. In a world filled with distractions and noise, Ben says the most effective messages all share one thing — they are simple.
In this episode, Ben tells us about his five principles to writing clear and simple messages. You're gonna want to grab a pen and paper too because Nicole and Matt push for some good examples.
Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit
Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied
Get Your Data-Driven Marketing Strategy: SmartCookie Media
FREE: Content Strategy Session
Connect with Ben: Ben Guttmann
Get the 1st Chapter Here: Simply Put: Why Clear Messages Win and How to Design Them
Have a story to tell? Signup here: www.serialentrepreneurshow.com
United States
