Main Topic:  How to Write a Book That Grows Your Business and Honors Your Spirit (Help soul-led entrepreneurs see how writing a book can amplify their work without losing authenticity or feeling salesy.)

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Segment 1 (Announcements/Author Updates):

• (Valerie): I've been getting a lot of hits from the universe in the form of repeated messaging that I need to triple down on the the learning in public. I just can't wait until my life and mission statement is perfect before I show up online with a lesson neatly tied with a bow. First, that just prevents me from posting anything. Second, I'm hearing a lot lately that people aren't looking for gurus anymore. They don't want perfection. They can't relate to that. They want to watch the messy middle, and when I heard that (again), the realization hit. I write memoirs about how I got through something and what I learned along the way. I read memoirs so that I can see how they got through something. I want to be inspired by watching (reading) them pull themselves out of the mire and accomplish something difficult, because I want to do that too. "We just want to see real women figuring it out." (Tatyana Gosh)
• So, I'm going to start really showing up online with the messiness of humanity, and without the lessons already learned. My goal is everyday on IG. A reel, post, or story. Preferably multiples.
• • I met with colleague yesterday, another coach, and she said something that I immediately wrote down: If I show up imperfect, that doesn't mean bad. I've been so focused on trying to rewrite my limiting belief around perfection = professional, that I didn't take it a step further. Why do I think that if I'm imperfect, I'm bad? Side note: "Who doesn't like a badass woman?" (Tatyana Gosh)
• (Erick): 

• What are you reading?

• Valerie: Just finished:   The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About (Mel Robbins)
• Creative Act (Rick Rubin) and Anne Abel's new book High Hopes (out in September .. She'll be on the podcast again in October).
• (Not ready to give up on them, but struggling to finish them:) Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman; The Year of the Puppy (Alexandra Horowitz) ;  The Teller of Small Fortunes Julie Leong 
• Erick:  Devil in a Blue Dress (Walter Mosely); Hap and Leonard (stories) (Joe Lansdale)
•  
• Segment 2 (Resources/Tips/Tidbits):

• Tidbit #1: 
• Tidbit #2: 

 

Segment 3 (Main Topic):  

Notes:

The problem with traditional “business book” advice

• Focused on funnels, not fulfillment
• Often strips the soul from the message
• Too rigid for creative, intuitive entrepreneurs
• “If the book reads like a sales page, it’s probably not honoring the deeper mission.”

What it really means to write a soul-aligned book that supports your business

• The book becomes a bridge between your inner truth and outer impact
• Writing from your why positions you as an authority with depth—not just expertise
• “People buy from those they connect with. Your book is a bridge, not a billboard.”

Ways your book can grow your business authentically

• Builds credibility + trust with aligned clients
• Deepens your brand story and your core message
• Expands your reach without burnout (your book travels when you can't)
• “You’re not marketing. You’re storytelling. And that’s magnetic.”
•  

Let your business offer inform your book—not dictate it

• Use client patterns and questions to uncover themes
• Let your unique framework or transformation process shape the content (not just regurgitate)
• Bonus: You may create your next offer through writing the book
• Writing How-To Books (Three Story Method series)

Avoiding the trap of performance

• Write with your audience in mind, not for their approval
• Let go of “shoulds” and write from soul-led service
• •

Examples of what alignment looks like in practice

• Including rituals, reflections, or creative practices in your book
• Speaking directly to your dream client as if you’re in sacred conversation

Closing encouragement:

• You don’t have to choose between success and soul. Your book can hold both.
• The more you write from your essence, the more magnetic your business becomes

• “When you write to be liked, you dilute your magic.”

Project Runway fails are usually because they didn't stay "true to themselves as a designer" and it show.

 

🌀 Listener Reflection Prompt:

“What message lives at the heart of your work—and how could your book become an offering of that message?”

 

🎯 Closing Thought:

“Your book can be a calling card and a calling. When you write from truth, your audience finds you.”

 

And don't forget:

Go to valerieihsan.com to schedule a free consultation to see if Aligned Author is right for you.

 

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