Have you ever sat in front of a blank screen, trying to describe your work, and felt like every word made it sound flatter? Or worse—like it belonged to someone else entirely? You’re not alone.

Writing about your art can feel like trying to bottle smoke. You know what you mean when you make it—you can feel it in your hands, your gut, your bones—but the minute you try to put it into words, something vanishes.

Maybe you start to overthink it. Maybe you feel the pressure to sound impressive. Or maybe you freeze, because the idea of summing up everything you’ve ever made in a paragraph feels impossible.

In this episode, we’re going to change that.

We’ll explore what a good artist statement actually does, why most of them fall flat, and how to write one that sounds like you—clear, alive, and true.

By the end, you’ll have a simple framework to follow, some real-world examples to learn from, and practical steps to help you write a statement that connects your work to the people who encounter it.

KEY TAKEAWAYS

Most artists were never taught to talk about their work, so it feels like “trying to bottle smoke”. Fear and jargon tend to take over.

Think of your artist statement as a key rather than a summary; it gives your viewer something to hold on to, or an entry point into your work. It offers vivid clues, images, textures, emotions that invite curiosity. It says, Come on in there's something here for you."

Ceri´s CLEAR method will help you to write an artist statement that actually sounds like you. It's all laid out in the episode.

BEST MOMENTS

“Writing about your work can feel like trying to bottle smoke. You know what you mean when you make it of course, you can feel it in your hands, your gut, your bones. But the minute you try to put it into words, something vanishes.”

“Your artist statement isn't about proving you're clever. It's about helping people see what's already there.”

“The goal isn't perfection, it's connection. When you can articulate your practice clearly, you can stop apologising for it”

PODCAST HOST BIO

With over 35 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

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Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today!

https://cerihand.com/membership

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Unlock Your Artworld Network Self Study Course

Our self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

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Book a Discovery Call Today

To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at hello@cerihand.com

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Discover Your Extraordinary Creativity

Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/