“One of the best ways to increase sales is by creating a popular blog. But not only do you need to attract traffic to your blog, but you also need to make sure it will increase your conversions.” So how do you create a blog with exciting content that will make people want to buy your product? Brian Jackson is the chief marketing officer at Kinsta, a premium WordPress hosting solution. Kinsta also has one of the most popular blogs in WordPress. Brian explained to us how he planned the blog, how he promoted it and how he managed to increase Kinsta’s conversions using through the blog.