How to brief a spokesperson before a media interview
Update: 2025-05-23
Description
I've seen a lot of business leaders end up overwhelmed because the comms colleague briefing them before their media interview gives them far too much information.
This is often done with good intentions (better to include too much than risk missing out something important) but it can have negative consequences because the interviewee can't possibly remember everything.
In this episode of Comsteria's Powerful Communication podcast, our media trainer Colin Kelly shares some advice on how comms profesisonals should take briefs from journalists and use that information to prepare their colleagues ahead of the interview.
And listen to the end for essential advice about how to deal with journalists who betray your trust.
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