How to build a brand in consumer electronics with Repeat Audio founder Dorus Galama
Update: 2024-02-27
Description
After he completed his master in strategic product design from Delft University, Dorus began to do graphic studio work together with his fellow student Delft Tom.
From a deep love for music and the determination to stand up against the industry with products that produce massive electronic waste - they started Gerrard Street, in 2015, which was later renamed Repeat Audio.
Today, Repeat offers a range of modular high fidelity headphones. Notable users include the Metropole Orchestra, and one of the most important Dutch rappers, Sticks.
Dorus also finds time to play the piano and gives back as a volunteer by helping refugees.
In this episode, we'll talk about:
- How to build a consumer brand in the circular economy;
- Pivoting from product as a service to product sales;
- The fine line between failure and success in crowdfunding
Links mentioned:
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