How to build a local newsletter people actually read ft. Tomo Chien
Description
This week on Creator Spotlight we’re joined by Tomo Chien, the founder and editor of ‘Morning, Trojan’, a newsletter aimed at engaging USC students with local news. He highlights the competitive landscape of student publications, the importance of original reporting, and the strategies used to grow the audience.
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Earn with Google AdSense: https://goo.gle/earnwithadsense
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Tomo Chien
Francis Zierer
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Timestamps
00:00 Introducing Tomo Chien
01:08 Disrupting the local media scene
05:10 The freedom to be controversial
08:57 The one change that brought 10k subscribers
14:30 Finding the stories people want to read
20:02 How long does aggregating content take?
25:02 Tomo’s high school news project
28:55 Why he’s shutting down the newsletter
32:22 Future plans after the newsletter
37:28 Defining creator journalism
United States
