How to build an esport brand - In-Queue Podcast Episode 2 with Sajedene
Update: 2021-07-12
Description
In this episode I spoke with Sajedene, the former co-owner of Digital Chaos and one of the brains behind Dota Cinema and the Captain's Draft tournaments.
Follow Sajedene: https://twitter.com/Sajedene
We talked about how to create an esports tournament, running a Valve DPC Minor, securing sponsorships and the trials of building a professional Dota team. Sajedene is one of the most experienced and knowledgeable people I have spoken with in esports and her history as a Hollywood talent agent added an extra layer of depth to our conversation.
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