How to charge THOUSANDS for SEO consulting | Eli Schwartz (Product-Led SEO)
Description
How can you land big-name clients like Zendesk, Quora, Wordpress, and Shutterstock? And how can you shift to a better-paying structure as a consultant?
Eli Schwartz reveals how coining the term "product-led" SEO and writing a book about it opened doors he never thought possible, why it's a mistake to charge by the hour instead of by the product, and why SEOs should be charging more than $100 per hour.
He also discusses his 2024 predictions for Google SGE, ChatGPT as a search engine, and whether guest posts will pass any value in the eyes of Google.
In this episode, we cover:
(00:00 ) Introduction and Eli's background
(02:15 ) Going Solo and Creating Product-Led SEO
(18:16 ) Holistic SEO vs Product-Led SEO vs Programmatic SEO
(24:42 ) Accepting Clients and Creating SEO Strategies
(35:27 ) How Long Should Client Engagements Be?
(39:39 ) Outbound Marketing and Client Acquisition
(44:44 ) The Unexpected Success of Writing a Book
(48:34 ) The Potential Impact of Google's SGE
(56:39 ) Will ChatGPT Launch a Search Engne?
(58:48 ) Will Google Announce That Guest Posts Pass No Value?
(01:06:29 ) Does SEO Ever Change?
(01:13:46 ) Company Size and Marketing Attribution
Where to find Eli:
LinkedIn: https://www.linkedin.com/in/schwartze
X: https://x.com/5le
Newsletter: https://productledseo.substack.com/
Website: https://www.elischwartz.co/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: https://x.com/timsoulo
Website: https://www.timsoulo.com/
United States
