How to create an upmarket brand

Update: 2025-11-21

Description

Elizabeth Morales, Brand Manager of Aura Bakery and Café and Basma Chaieri, founder of Etika Jewels - our featured guests, have built brands that feel premium, emotionally engaging and very Dubai. How did they do it?

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How to create an upmarket brand

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How to create an upmarket brand

Dubai Eye 103.8

How to create an upmarket brand