Carolien Mertens helps online entrepreneurs and coaches create the profitable event format suited to their goals, and sell it out to raving attendees. She planned over 100 professional events and served more than 10 000 participants. Thanks to her flexible planning strategy, her clients shine at their event, sell out and make bank without the usual hassle of promotion and planning. In this interview, she identifies the 4 main types of events you can run, how to choose the works best for you, sell out your event and make every event profitable.