How to create content that actually leads to clients
Description
If you're sick of wondering what to post, over-thinking every caption, questioning whether social media (and content creation in general) is worth the effort... this is the episode for you.
In part 2 (of 3) of this social media series, we're breaking down the strategy behind content (in particular, the content you share on social) that actually helps turn followers into paying clients.
Spoiler alert: it involves speaking to people at all stages of customer awareness which may mean getting outside your content comfort zone!
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