Run time: 13:51  

Description:

In this episode of Covered in 15, our host Geoff Turner talks with Laura Carter about the importance of understanding target markets and customer needs in product development. They also discuss leveraging company’s DNA and engaging staff to develop a strategy and achieve common goals. Laura shares her experience with the development of our new Leisure and Office Professions products, emphasising team engagement and broker and customer testing.

Quote:

"Effective product development is not just about innovation; it's about creating solutions that resonate with your target audience."

Resources:

Ecclesiastical Leisure Product

Ecclesiastical Office Professions

Target Market Statements

About the Guest

Laura Carter is the Customer Segment Director at Ecclesiastical, where she plays a crucial role within the broader underwriting department. Her responsibilities include ensuring regulatory compliance, leading product and proposition development, and engaging with customers to understand and respond to their needs. Laura has been instrumental in the successful launch of several key products, including the Leisure and Office Professions lines.

About the Host:

Geoff Turner, Broker Distribution Director at Ecclesiastical, is the host of this Covered in 15 podcast series, where he explores important themes and insights for brokers. Through engaging conversations with Ecclesiastical experts, Geoff aims to provide valuable perspectives that support brokers and their clients in achieving successful outcomes.

Disclaimer

This podcast is provided for information purposes only and is general and educational in nature and does not constitute legal advice. The information contained herein should not be considered as a substitute for seeking professional advice in specific circumstances. 

All opinions expressed are the individuals own and not of (or to be affiliated with) Ecclesiastical Insurance Office plc or its group companies and affiliates (“Ecclesiastical”). 

Ecclesiastical shall not be liable for your use or any reliance on, or action taken (or not taken) by you and any loss, however incurred, as a result; all responsibility for such is excluded (except for that which cannot be excluded by law) by Ecclesiastical.  

Please note that over time the information contained herein may become out of date and may not constitute best market practice, that it is subject to change and new editions may be issued to incorporate such changes. You acknowledge that Ecclesiastical have no duty to provide such changes to this recording.