"If you have multiple customer segments that you can target, how do you decide which one to focus on?"

In this episode I cover:

1. The behaviour change model that I use to finalise the TG for brands that I work on

2. Understanding Motivation and Ability of the customers to take action

3. Triggers that you can provide for the customer to take action

Please share your feedback on the episode, it really means a lot to me.

If you want me to help you grow your business, please reach out to me on:

1. mayank@brandscaleupinc.com

2. linkedin.com/in/mayanksohar

3. facebook.com/mayank.sohar.5

4. +91-8447749565