In this, the first episode of 2022, we talk with Chris Withers (Director, Data and AI Solutions at BT) about:

• The thought processes beneath starting a new digital product strategy
• Do you start with a problem or with data?
• How to convert data into business value
• Why data is not the new oil
• How to combine IoT, AI and data to transform operational efficiency
• The pains of getting value out of data
• Why you shouldn’t overlook the importance of customer experience in B2B
• Where to get insights into tech