How to identify the right marketing tactics for your business | Zonal Marketing | Episode 8
Update: 2022-02-21
Description
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.
In this video I start by asking you, “What’s your problem?” I do so not to be rude but because I find this to be the single most illuminating question in all marketing and, here, I explain why. Warning: if you don’t know your Arsenal from your elbow, this might not be for you.
Catch-up with previous episodes of Zonal Marketing at https://rb.gy/0ptalq
To find out more about Zonal Marketing, about me or my work, visit x-cmo.com.
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