Starting a business is hard.  But it's even more difficult to figure out who your business is actually for.  Finding your core audience is absolutely critical to your long-term success.  In this episode learn how to discover who your core audience is.



Main takeaways



1. Identifying your core audience is a key part of market research before launching your brand.



2. The 4 basic types of market segmentation include demographic, geographic, psychographic, behavioural.



3. You can create customer personas to better understand your customer’s needs.



Actionable next step



Narrow down your core audience based on the 4 market segmentation tools.



Timestamps 



0:21 :

Importance of identifying your core audience

0:55 :

Avoiding the laziness trap

1:53 :

Things to consider when choosing your core audience

5:02 :

The best process for identifying your core audience

7:06 :

Creating a customer persona  

9:24 :

Main takeaways from this week’s episode



Resources



Why Your Brand Needs a Narrow Target Audience and Niche Marketing

https://ovalbranding.com/blog/brand-needs-narrow-target-audience-niche-marketing/