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In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends.

Guest:

Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn following, leading him to start a social media content strategy newsletter.

Five things you’ll learn from this episode:

1. What first-party data collection is
2. Why B2B companies need to be on social media
3. Pros and cons of being a one-person social media team
4. 2024 social media trends
5. The minimum viable social strategy needed to succeed

Quotables

• “You're delivering tangible value so that your customers want to hear from.” - Jacob Shipley
• “The difference between B2B social media and B2C social media is B2C you are talking to consumers and with B2B you're talking to consumers that happen to work in a business.” - Jacob Shipley
• “The bigger the team, the more complex it is, the harder it is to fight that.” - Jacob Shipley
• “Some of the accounts that have grown the fastest were some of the ones with the least amount of resources because they had to be scrappy, they had to be really creative and really clever about how do I meet my audience's need?” - Jacob Shipley
• “If you look at what really performs well, it's the kind of stuff that feels off the cuff, that feels native, that feels personal, it's cliche, but you can't fake authenticity.” - Jacob Shipley

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About Jacob Shipley

Jacob started as the first social media hire at YouVersion, an app with half a billion downloads. While there, YouVersion's Instagram grew by over a million followers two years in a row. Their TikTok grew from 0 to 300,000 in less than 6 months. In his current role at Tyson Foods, he handles the technology and execution for organic social, paid social, and first-party data collection. Jacob also has a weekly newsletter, Social Studies, which has one goal: to help social media managers take their game to the next level.

Resources

• Connect and learn more about Jacob Shipley on LinkedIn.
• Follow Jacob Shipley on ‘X’.
• Visit Jacob’s newsletter for more information. 
• Follow Dave Adamson on ‘X’.
• Follow Tommy Clark on ‘X’.

Additional Resources from Axia Public Relations:

• Listen to more episodes of the On Top of PR podcast.
• Find out more about Axia Public Relations.
• Social Media Content Calendar Templat

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.