How to nudge heavy industry to sustainability: the First Movers Coalition
1Description
Around the world, people are developing low-emissions technologies - but they can only succeed if there is market demand.
In this episode, we hear how the First Movers Coalition helps create that market by getting big companies to invest in emerging technologies that aim to de-carbonise the 'hard to abate' sectors. And we meet the buyer and seller of low-emissions cement doing just that.
Speakers:
Noam Boussidan, Programme Head, First Movers Coalition
Julia Fidler, Head of Materials and Fuels Decarbonisation, Microsoft
Joe Hicken, Senior Vice President of Business Development and Policy, Sublime Systems
Links:
First Movers Coalition: https://initiatives.weforum.org/first-movers-coalition/home
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