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Want clients to say yes to higher rates without flinching? We unpack a practical, honest roadmap to charging more in 2026 by doing the one thing that always works: raising your value and proving it in the session. From smarter warmups and sharper assessments to hands-on seminars that light a fire under your coaching, this conversation tackles the skills, scripts, and mindset needed to step into premium pricing with integrity.

We start with a hard look at undercharging and why it’s usually a communication issue, not a market limit. Then we map the environments where $100 to $200 per hour is normal and show how to align your services with that expectation. You’ll hear how to swap passive foam-rolling time for targeted prep, use a simple movement screen to personalize programming, and integrate nutrition and recovery guidance without overstepping scope. We also share a reusable script to announce your rate change, timeline it, and give clients real options: pre-purchase at current rates, sponsor your education, or join a charity workout that funds your seminar travel.

Along the way, we dive into the compounding power of seminars—why two days of supervised, hands-on learning can beat months of trial and error—and how proximity to high-level coaches, physical therapists, and dietitians expands your network and your confidence. You’ll get tactics to trim an energy-draining roster, consolidate your schedule, and get comfortable with “no” so you can say “yes” to better-fit clients and higher leverage work. If you’re ready to turn passion into a durable career, this is your blueprint: learn, implement, communicate, increase.

Subscribe for more no-fluff coaching, share this with a trainer who needs a push, and leave a review to tell us your 2026 rate goal.

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Want to ask us a question? Email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Website: https://www.showupfitness.com/
Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqA
NASM / ACE / ISSA study guide: https://www.showupfitness.com