There's something about social media that helps us relax a little. But blog posts and emails? It just starts feeling like you need to be a bit more 'professional'. Well, I don't think marketing needs to feel like that, so I'm sharing some simple techniques and tips to help you share more personality in your content.

The goal? To help you feel like your blog posts and emails reflect your unique brand voice, values and personality. Hopefully, that makes it feel easier to create *and* helps nurture connections with dream clients.

✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.

In this episode, I'm talking about:

• Why adding personality and storytelling to your blogs and emails is so important
• How to start adding personal stories
• The power of examples from your world, tailored for your audience
• Why we need to shrug off some of the writing 'rules'
• The importance of consuming good content critically

Links to things mentioned in this episode:

• Email story example: the messy desk
• Email story example: Visiting the portrait gallery
• Email story example: working out at home

Want to get me on your marketing team?

There are a few ways we can work together to round out 2023.

• Power Hours: for tailored marketing advice and support
• The Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.
• Custom copywriting: for fresh website words
• Monthly content: for consistent, story-led blogs and emails