So, your business idea is good, you’ve got proof people want to buy your products or services. Now it’s time to launch your business! 

In the third episode of this series, Jordan Kidis and Zara McGuffie dive into topline strategies of how to build your brand online and develop a unique selling proposition (USP), how to create a solid marketing plan to ensure your launch is a success, what channels are growing in 2025 and so much more. 

Topics covered:

1. How to make your brand stand out 


2. Why you should develop a marketing plan 


3. What is SEO 


4. How to make sure your product/service sells 


5. How to do it better next time

Resources mentioned in this episode:

• Business starter checklist


• How to build a marketing strategy podcast episode


• Email marketing webinar


• Ask a question (select the Business podcast)  


• Inflection website

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Rask Resources

All services: https://bit.ly/R-services

Financial Planning: https://bit.ly/R-plan 

Invest with us: https://bit.ly/R-invest 

Access Show Notes: https://bit.ly/R-notes 

Ask a question: https://bit.ly/R-quest 

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