DiscoverUnited Baristas Audio ArticlesHow to write coffee tasting notes that sell, guide and delight
How to write coffee tasting notes that sell, guide and delight

How to write coffee tasting notes that sell, guide and delight

Update: 2025-06-02
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Description

Tasting notes are simultaneously marketing copy to encourage sales, a promise to the consumer and a translation of a sensory experience into a narrative.


Good tasting notes typically combine factual information, accurate descriptors combined and evocative descriptions.


You can download the latest version of the Coffee Tasting Sheet at https://unitedbaristas.com/coffee-tasting/#assessment-sheet



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How to write coffee tasting notes that sell, guide and delight

How to write coffee tasting notes that sell, guide and delight