Have you ever wondered what is meant by the advice “talk to the people who are ready to buy”? I know that I used to get tripped up by this concept. I used to think to myself “I am doing that! I’m talking to the person who I can help! Aren’t they ready to buy?” But the truth is that not everyone who you can help is your ideal client. In fact, there is one thing that everyone’s ideal client should have in common and that is that they are already looking for the thing you sell! In this week’s episode of the podcast I am breaking down what it means to talk to the people who are ready to buy and HOW you can start doing that today! I am sharing three areas you can focus on so that you can start shifting your messaging to reach those “ready-to-buy” clients! As mamas in business we want to make sure that we are using our time efficiently and focusing on ready to buy clients is going to help you create the results that you want faster!