How two founders built a $5M brand on feedback, not ads

Update: 2025-11-18

Description

The beauty industry is often criticized for its exclusivity and high prices. Nevertheless, EverySkin is proving that premium skincare can be both accessible and inclusive. Founded by Alice Sagnier and Bridget Healy in 2021, this rapidly growing chain of skincare clinics has transformed the London beauty landscape by offering high-quality treatments at affordable prices while ensuring inclusivity across all skin types and tones.

In this episode of Growth Diaries, Alice and Bridget join host Sudheer Koneru to share their experiences in building a successful chain of inclusive skincare clinics in London, focusing on affordable premium treatments and delivering an exceptional customer experience. Discover their strategies for selecting prime locations, maintaining service quality, and achieving a 60% customer referral rate through exceptional experiences.

What You’ll Learn:

How to create an inclusive beauty brand that serves all skin types and tones while maintaining premium quality at accessible prices
Why choosing the right location is crucial for retail success
The power of customer feedback in driving business growth
How to build a strong employee culture through thoughtful workspace design, career progression, and flexible working arrangements
Why local community influencers can drive better results than large-scale influencer marketing for neighborhood-based businesses
Why maintaining quality control during expansion requires measured, strategic growth rather than rapid scaling

Alice Sagnier and Bridget Healy are the Co-founders of EverySkin Clinic, a rapidly growing skincare and aesthetics business in London, revolutionizing accessible, inclusive skincare. With complementary backgrounds in consulting, private equity operations, and retail consumer businesses, they launched EverySkin in 2021 and have successfully expanded to seven locations. Alice, previously with Fortnum & Mason, brings vast brand-building expertise, while Bridget's experience with Australian med spa chains provides deep operational knowledge. Together, they've created a unique business model offering premium skincare treatments at affordable prices, with a focus on inclusivity across all skin types and tones.

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