The Post-Test Drop-Off Dilemma: Why Wins Fade with Estelle Marasigan, Website and Creative Services Lead at Cognism

Beyond the ICP: Rethinking Reach in B2B Marketing with Deivis Rupslaukis

When Performance Drops: A Marketer’s Playbook for Diagnosing Problems with Jonathan Bland, Co-founder of Omni Lab

The differentiation dilemma: How do you really stand out? With Sarah Breathnach, VP of Marketing at Hunters

The Comfort Trap Dilemma with Michael Maximoff

The zero-click search dilemma, with Tom Mansell, VP of Organic Performance at Croud

The new market penetration dilemma with Adina Apachitei, Global Director of Best Practices Programme

The innovator’s dilemma: Risking a successful product to chase new heights with Maura Rivera, CMO at Qualified

Marketing the marketing team with Florian Frese, Marketing Director at Wire

Trapped by the Ideal Customer Profile with Ben Smith, Marketing Director at Reachdesk

The Demand Gen Marketer’s Call to Product Marketing Arms with Tas Bober, Founder of The Scroll Lab

The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata

Evolving an ABM strategy that actually works, with Cognism’s Tim Hughes and Liam Collins

How Cognism is scaling upmarket with Cognism’s VP of Paid Acquisition, Liam Collins

Why big brands win, and how you can compete, with Dale Harrison

Mastering Content IP and Strategic Marketing with Brendan Hufford, Founder of Growth Sprints

Optimising websites and implementing systematic website testing with Estelle Marasigan

How we redefined our ICP with Evan Nelson, Cognism’s VP of Customer Experience

When to localise or translate content in international organisations with Cognism’s Content Managers

Marketing signals that drive results with Trinity Nguyen, CMO at Usergems