How will consumer behavior evolve in the next 12 months?
Update: 2025-07-03
Description
Consumer behavior is rapidly evolving with AI tools. Jason Lax from SAP examines how search patterns are shifting from traditional queries to more efficient AI-assisted interactions. He explores the "search less, do more" paradigm where users leverage new technologies to increase productivity, while also addressing the implications of zero-click search results and how technology reciprocally shapes user behavior.
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